One of the primary questions I’m frequently asked, the industry seems perplexed by and I’ve often found myself pondering…Why has adoption of video-powered communications by big business been so slow…? I mean think about it, how far we have come with Bandwidth, Mobility, HD Quality, Significantly Reduced Costs, Multi-device Interoperability, Security, Recording Capabilities, Streaming, etc. Logic would conclude that every business, regardless of size, would be all-in with video collaboration. Implementing the latest, affordable technologies across all departments to leverage the benefits now available, at a fraction of the cost. The short answer…FEAR.
I’ll start of by telling the Story of the major oil company in Houston….who in 1998 spent about $1.5 million to install and deploy a state-of-the-art Polycom system that they subsequently could never get to work properly. I know because my company at the time “CSI Leasing” leased the system to them for about $35,000 a month for 36 months. To deploy it, they put 6-7 engineers on the project and after 6-7 months of effort, they still could not get it working properly so they just said “leave it and move on”. We picked up the equipment, they prepaid the lease and moved on! After a while I started thinking how strange it was that a huge company would so easily after such a significant investment just say “let it go and move on”. That was in the days when having video conferencing or, telepresence meant you had an engineer on call, on each shoulder, and even then it was very difficult to use. The quality was marginal and unpredictable. Connectivity was sporadic and unreliable, at best.
During this time, the industry had plenty of companies willing to give it a try…..but few really ever got it to work properly! As a result, many good intentioned, smart people were fired. All of those folks, and others will never forget what it was like then, and all the money their companies wasted, and productivity lost attempting to get a video collaboration business tool up and running. To this day…many of these larger companies still have the scar’s from trying to be “leading” edge in Video. They just are not willing to “jump” in, only to get burned again.
This less than optimal experience was the standard all around the world. This was the seed of inspiration that led me to start Face To Face Live. I was 100% it was just a matter of time before the technology would catch up and I wanted to make sure we were on the front end of this new era in Video-Powered Communications. So fast forward and this vision paid off…technology did catch-up and we are uniquely positioned to capitalize on this new technology frontier.
Every manager/executive in the world is far more productive at their own desk (in their own town) than any other workspace in the world. The key is to keep that person “connected” so that they can have productive, face-to-face meetings when they need to, wherever they are and not be held hostage to variables outside their control such as being limited geographically, insufficient technologically or coordinating travel schedules.
” If we need to have a meeting ….lets jump into a virtual office right now, invite all the key folks who need to participate and “solve” the problem”, make important decisions, interview key new hires, etc.. That’s what it’s really all about!
One other barrier to adoption that comes to mind, think about all the major companies who have invested millions in the Cisco Suites…only to schedule their meeting 24 hours from now, and currently the only folks who can get in the meeting must be in one of the Cisco suites from around the world (this seems to be changing though at the time of this post) The industry and F2FL for certain, are running over this antiquated technology by offering those folks the ability to “pop” into the Cisco suite using a tablet or a smart phone in a BYOD (bring your own device environment, now that’s advancement!!
I trust you are encouraged by these insights and walk away with a new, refreshed perspective on the current status of the industry and its’ capabilities. Perhaps these solutions have evolved to the point where it makes sense to revisit your video conferencing options. Stay tuned for part 2 of “Why Companies Are Slow To Adopt Video-Powered Communications” Hint…Accountability.
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About: Face to Face Live, Inc.™ has developed a reputation for having the most trusted, affordable, and dependable unified communication solutions in today’s marketplace serving SMB’s, non-profit organizations, healthcare, law firms, distance learning and colleges. Our unique reseller partnerships with industry leading providers of video-based communication solutions keeps F2FL positioned to serve clients with innovative products from Blue Jeans, LifeSize® Communications, Avya /RADVISION®, Infocus®, and Huawei® Face To Face Live, consultants are certified experts offering Codec sales, Infrastructure sales, and Multipoint bridging. Dedicated to service, we have also designed an in-house Network Operations Center dedicated to: Rental of MCU Bridge Space, Hosting of MCU’s, Mobile & Desktop Video Conferencing, Video Conference Recording and Monitoring of Codec Endpoints. Offices in Arizona, Florida, Michigan, Texas and Latin America representation. For more information go to http://www.F2FL.com